Editar Empresa | Freixenet

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Always innovating, Freixenet strives to craft premium sparkling wines and to create sparkling moments for wine enthusiasts of all levels.

Historia
OUR STORY

The Freixenet story dating back to its humble family origins in 1911

1911 was a bumper year for Freixenet and the Spanish wine industry. The marriage of Dolores Sala Vive (granddaughter of the founder of Casa Salsa) and Pedro Ferrer-Bosch (of the La Freixeneda family) in Catalunya sparked the birth of the Freixenet story; and the newlyweds soon went into business together.
But the new partners soon reached a stumbling block; as wine production was rapidly falling across Europe due to a deadly disease affecting grapevines. Looking for another route, sparkling wine produced in the traditional method proved an attractive alternative for the Ferrer-Bosches, who quickly changed the direction of the business…
Fast forward to 1915 and the booming company was trading under the name of Freixenet: Pedro’s childhood nickname. The couple built new cellars in response to growing demand for their rather wonderful sparkling wine, and enjoyed growing success in Spain and abroad over the next few years.
However the 1920s marked a turning point for Freixenet, as the terrible loss of Pedro and the couple’s eldest son saw Dolores take the lead. During her time at the helm she tutored her children in all aspects of the business until the time came for her 22 year old son Jose to start his career…
Smart, snappy and charismatic, Jose had not only grown the company to become the world’s leading producer of quality sparkling wine by the mid 1980s, but also changed the way the Spanish cava industry works forever.
Jose’s tech-savvy innovations included driving the company to be the first in Spain to pneumatically press grapes and use refrigerated vats to control fermentation, to implementing biomass controls used in space technology which created one of the most important private yeast collections in the world.
Jose was also the brainbox behind Freixenet’s ingenious marketing and advertising during this period; not only masterminding that iconic frosted black bottle, but also driving the brand to become one of the early adopters of TV advertising. Today, the Freixenet Christmas advert is one of the most eagerly awaited events of the Spanish TV advertising calendar.
By the year 2000, total production exceeded a whopping 200 million bottles, and accounted for over half of all Spanish sparkling wine production. With Jose now semi-retired , his son Pedro now leads the charge, and continues to realise the vision his grandparents had for the Freixenet brand all those years ago in Catalunya.

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This fanpage is solely intended for persons over the age of 18. All visitors must be above the legal age for purchasing alcohol in their country of residence. Visitors under this age should discontinue using this page. We welcome your ideas and contributions, but we also take care of our community and its individual members. Therefore, we reserve the right to remove disruptive or profane comments, opinions and other harmful material and block persistently disruptive users, in accordance with the Terms of Facebook. While Freixenet reserves the right to remove such messages, we are not obligated to do so. "Freixenet se dedica a la elaboración de vino y cava desde 1914. Tras más de 100 años de historia, es hoy la primera empresa del sector vitivinícola español y el líder mundial en vinos espumosos de calidad elaborados según el método tradicional."

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